New Concept Puts Customer in Charge, Looks to Build 10-15 Franchised Location in Metro Phoenix
In metro Phoenix, where fast-casual pizza places seem to be popping up on every street corner, how can a brand stand out from the crowd? The strategy at Blast & Brew is simple: just add beer. The Neapolitan pizza and self-pour craft beverage concept plans to enter the Phoenix market with the goal of opening 10 to 15 franchise locations, and is currently seeking experienced multi-unit franchise partners to introduce the concept to the Valley.
At Blast & Brew, the customer crafts their entire experience from hand stretched pizzas, up to 40 taps of self-pour craft beer and premium wines, and unique customizable food options. The concept is introducing a new dining category – ‘fasual’ – by capturing both on-the-go consumers, and guests who prefer the options of a casual dine-in restaurant.
“Phoenix is primed for development because the area is saturated with build-your-own pizza concepts, and Blast & Brew will offer something completely different,” said Mike Reynolds, Chief Development Office of Blast & Brew’s parent company, Milano Restaurants International. “We’re taking on the space by offering guests a 100 percent customizable experience from the craft beer they pour to the custom pizzas, specialty sandwiches, salads as well as the social experience they create.”
Blast & Brew is actively seeking experienced franchisees to open locations in Phoenix, Scottsdale, Glendale, Chandler, Tempe, Gilbert/Mesa and Goodyear. Expansion into the Phoenix market is part of the overall growth strategy of the franchise, which also recently announced 16 new deals inked for California.
The Blast & Brew experience starts with fresh, hand-stretched pizza dough. Guests then choose from more than 40 locally-sourced and regionally-tailored ingredients and house-made sauces, before their masterpiece is fired to perfection at 825 degrees. In addition to unlimited varieties of pizza, Blast & Brew offers signature split-focaccia sandwiches, fresh salads, and a variety of hearty appetizers, like Harris Beef and Blue cheese Sliders, served on a fresh, house-made bun, and a Crispy Brie Crostini served with honey and a balsamic glaze.
Guests also have the option of customizing their beer experience through a pre-paid program that allows them to choose from more than 30 local and regional craft brews that they pour themselves. Blast & Brew’s “Beer Geniuses” guide guests through the beer offerings, helping them choose the best selection to pair with their meal as well as offering great education on the history of craft beer.