A New Mexico-based build-your-own pizza concept has expanded out of state for the first time with a location in the Phoenix area.
WisePies Pizza & Salad has opened in a 1,546-square-foot space at 521 S. College Ave. Suite 110 in Tempe, next to Arizona State University.
According to a press release, the concept has plans to open more Phoenix locations. The Tempe location is its 10th, with eight in Albuquerque and one in Gallup, the first of which opened in 2014.
The Tempe location is under the franchise ownership of Lesla Andrews.
“We are excited to be a part of the WisePies Pizza & Salad expansion into Arizona,” Andrews said in a statement. “I look forward to seeing more of my neighbors and invite everyone to dine with us. Football season will be a grand opportunity to meet more of the community and give new guests a taste of the incredible food we serve that will keep them coming back time and time again.”
Albuquerque Business First, a sister publication of the Phoenix Business Journal, reported that founder Mike Baird and Steve Chavez have been in talks to sell a majority stake of their concept since November.
The Valley has become a hotbed for build-your-own pizza concepts such as Fired Pie, Mod Pizza, Pizza Studio, Blaze Pizza, Pieology and Pie Five.
Fast-casual pizza concepts such as Blaze Pizza and Mod Pizza are some of the fastest-growing concepts in the restaurant industry, with year-over-year sales growth of 205 percent and 182 percent, respectively, according to a report by restaurant and food industry research firm Technomic.
About WisePies Pizza & Salad
WisePies Pizza & Salad, a Family Pizza Joint, creates personal gourmet pizzas & fresh salads made just the way you like it in under 5 minutes from start to finish. With an invitation for everyone to walk through the build-your-own pizza or salad process, the quality and personalization is unmatched with a budget-friendly price point that keeps guests coming back time and time again. The selection of pizza crusts, sauces, salad greens, dressings and toppings are prepared fresh daily. In addition to build-your-own pizzas and salads, the Pizzas from the Family and Signature Salads menu is comprised of 8, pre-designed pizzas and 3 salads created by award-winning chefs and are replicated consistently at each restaurant.
WisePies offers the more health conscious guest many WiseChoices like traditional, thin, whole-wheat and gluten-free crust along with freshly made salads and 30+ delectable toppings that allow our guests to create their very own WisePie or WiseSalad. We are supporting busy, modern families with quick, affordable options that not only meet healthy standards, but make each member of the family happy with the choices available.