Chick-fil-A® is issuing a cattle call! Mark your calendar for the 12th annual Cow Appreciation Day on Tuesday, July 12, 2016. On that day, Chick-fil-A restaurants nationwide will offer a free entrée to any customer who visits a restaurant dressed as a cow.
Adult customers who dress in any type of cow attire, whether it’s head-to-hoof or sporting a cow-spotted accessory, will be rewarded with a free Chick-fil-A entrée of their choice, such as an Original Chicken Sandwich, Grilled Chicken Cool Wrap or Chick-fil-A Chicken Biscuit. Children can receive a free Kid’s Meal for dressing in a cow costume. The Cow Appreciation Day celebration will last from store opening through 7 p.m. local time (check local store listings for individual store opening hours).
Cow Appreciation Day celebrates the restaurant company’s iconic “Eat Mor Chikin®” Cow advertising campaign; an award-winning marketing campaign that is marking its 21st anniversary this year. Chick-fil-A first introduced the Cow campaign in 1995 as a three-dimensional billboard concept depicting a black-and-white cow sitting atop the back of another cow painting the words “Eat Mor Chikin” on the billboard. To everyone’s surprise, the Cows’ clever self-preservation message would be the beginning of a campaign still running strong two decades later. In addition to clever roadside billboards, the Eat Mor Chikin Cows are the focal point of Chick-fil-A’s in-store point-of-purchase materials, promotions, radio, TV and internet advertising, and clothing and merchandise sales.
Customers can visit www.CowAppreciationDay.com starting Friday, June 24, to prepare for the occasion. The cows will also share costume ideas on their Facebook page. Additionally, all Chick-fil-A restaurants will have an active Cow Appreciation Day Snapchat filter that will allow guests to share their experience with their friends and family.