On a journey to evolve with consumer preferences and offer greater choice, Nestlé Dreyer’s Ice Cream, the largest ice cream maker in the world, announced today key ingredient improvements to six iconic brands including Dreyer’s1, Häagen-Dazs®, Outshine®, Skinny Cow®, Nestlé® Ice Cream and Nestlé® Drumstick®. This is the latest milestone in a multi-year effort to update existing products across the entire portfolio of brands. With a focus on simplifying ingredient lists while maintaining the same great tastes consumers have grown to love, the newest changes vary across more than 100 products, with examples including the removal of artificial colors and flavors, high fructose corn syrup and GMO ingredients. Other noteworthy accomplishments include the use of fresh milk from cows not treated with rBST, the addition of more real fruit or fruit juice and a reduction in sugar by an average of 11 percent on select products. In December of last year, Nestlé also announced that it will transition to using only cage-free eggs in all of its U.S. food products, including ice cream, within the next five years. Nationwide roll-out for the newly updated products began in March 2016.
“Nestlé Dreyer’s Ice Cream understands that consumers want to know what’s in their food, where those ingredients come from and how the food products they purchase are made,” said Robert Kilmer, president, Nestlé Dreyer’s Ice Cream. “We are the industry leader when it comes to innovation and, as consumer demand centers on transparency and choice, we are responding with new ways to make ice cream even better. Using simpler ingredients that our consumers can recognize, and removing those that don’t belong, is a natural next step for our brands.”
Today, Nestlé announced nine of its most popular Dreyer’s Slow Churned flavors will now be branded Slow Churned Simple Recipes, to reflect their simpler ingredient profile. The improved recipes feature a label with seven or eight ingredients, reduced from an average of 22. Additional changes include the removal of all artificial colors and flavors, high fructose corn syrup and GMO ingredients along with the addition of fresh milk from cows not treated with rBST. Examples of specific ingredients removed include carrageenan and xanthan gum, replaced with ingredients such as pectin. The team, led by research scientist Michael Sharp, analyzed every ingredient and recipe to determine the opportunity to simplify the ingredient list.