7-Eleven, Inc., and Jones Soda Co. have partnered to create 7-Select brand premium sodas crafted by Jones. The product launch marks the first premium carbonated beverage in the 7-Select private brand lineup, the companies said.
The new sodas are available in five flavors: Twisted Citrus, Fruit Loose, Cocolocolilinut, Tropical Slam Rambutan and Bluesberry Smash. Each 7-Select soda is made with natural flavors, lightly sweetened with cane sugar, and ranges from 180 to 195 calories per 20-oz bottle. The new brand also includes 75 mg of caffeine in each serving.
The new beverage features the tagline, “This is no ordinary soda.”
The 7-Select sodas are packaged in a proprietary plastic bottle for portability and feature an embossed 7-Select logo and a custom carbonation pattern that provides a unique tactile experience for consumers. In keeping with Jones Soda style, the bottle labels feature black-and-white lifestyle images submitted by Jones Soda and 7-Eleven consumers.